Analytics

The breakdowns behind attributed revenue: country, device, referrer, UTM campaigns, and the clicks → leads → sales funnel.

Revenue tells you what earned. The breakdowns on Results (under More breakdowns) tell you where it came from. They need revenue attribution on, because they’re built from tracked clicks.

The breakdowns

Every dimension is ranked by clicks with the attributed revenue for each row beside it.

Country

Where your buyers are. Rows with no geolocation are Unknown.

Device

Mobile, desktop, tablet, plus OS and browser.

Referrer

The site a click came from. No referrer is Direct.

UTM source / medium / campaign

For links you tagged. Untagged rows are None.

Top pages

Which destination URLs your clicks landed on.

Revenue per click

The metric that ranks a source honestly: a referrer with 10 clicks and one $200 sale beats one with 900 clicks and nothing.

Direct, Unknown, None

Label	Meaning
Direct	No referrer: typed URL, in-app browser, or stripped referrer. Still a real, attributed click.
Unknown	That dimension couldn’t be resolved: no geolocation, or an unrecognised device, OS or browser.
None	The link carried no UTM tag for that field.

A large Direct share is normal for social traffic.

The funnel and goals

clicks → leads → sales

Leads are mid-funnel conversions you report from your own site with window.seenpaidTrackLead(email, kind); goals are any named conversion you fire with window.seenpaidTrackGoal(name). Both are optional. Lots of clicks and few sales points at the landing page or offer; clicks but no leads points at the step before checkout. Results also shows a live count of visitors active in the last five minutes.

The window

Every breakdown respects the window you pick (7, 30 or 90 days). For day-by-day trends ask an agent for get_analytics_timeseries; for a single dimension, get_analytics_breakdown.

See what earned

Analytics explains the traffic; the by-post ranking shows the money.